Digital Marketing Training

Introduction of Digital Marketing

• What is marketing?
• How do we do Marketing?
• What is Digital Marketing?
• Benefits of Digital marketing
• Digital marketing platforms
• Traditional Vs. Digital Marketing
• Defining Marketing Goals
• Latest Digital marketing trends

Introduction to Website, Domain & WordPress

• What is a Website?
• What is a Domain Name?
• Types of Domains
• Domain name suggestions
• Types of Websites
• Popular CMS
• What is WordPress
• Benefits of using WordPress

Fundamentals of Search Engines

• Fundamentals of SEO
• How does the search engine work?
• Components of Search Engines
• Google Algorithms
• Google Results Page
• Major & Minor Algorithm Updates
• Panda, Penguin, Rank Brain, Medic, BRET, and Core Update 2020
• Recent Changes in Search Algorithms

Keyword Research & Competition Analysis

• Introduction to Keyword Research
• Types of Keywords
• Keyword Research Methodology
• Business Analysis
• Product/Services Categorization
• Google Keyword Planner Tool
• In-depth Analysis with Keyword Planner
• Other Keyword Tools
• Competition Analysis
• Manual Competition Analysis
• Paid Competition Analysis tools
• Finalizing the Keywords List

Onpage Optimization

• Introduction to On page
• On page Analysis Methodology
• Fundamental On-page Factors
• Domain name in SEO
• Importance of HTTPS
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Content Optimization
• Heading optimization
• Internal Links
• Image Optimization
• Social Signals & Footer

Technical ON-PAGE SEO

• Website Speed Optimization
• Speed Analysis Tools
• Sitemaps Generation
• txt File
• URL Redirecting Techniques
• Canonical Links
• Rich Snippets
• New Updates in On page.

Google Search Console

• What is Search Console
• Features of Search Console
• Site Verification Process
• Location Targeting
• Search Performance Tool
• Link Analysis Tool
• Manual Actions
• Sitemaps Tool
• Fetch as Google Tool
• Crawl Errors Analysis
• The Latest updates in Search Console

OFF-PAGE Optimization (Link Building)

• Introduction to Off page (Link Building)
• Link Building Guidelines
• Types of Backlinks • Link Analysis Tools
• Directory Submissions
• Local Business Submission
• Classified Posting
• Q & A Backlinks
• Blogging & Blog Comments
• Guest Blogging
• Press Release
• Document Sharing
• Other Advanced Strategies

Local SEO Strategies

• What is Local SEO?
• Importance of Local SEO
• Submission to Google My Business
• Optimizing the GMB Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local Submissions
• Google My Business Analytics

Recovery Process & Reporting

Algorithm Recovery Process

• Types of Penalties
• Manual Actions
• Apply for Reconsideration
• Algorithm Update Recovery Method
• Compare the Before/After date
• Panda recovery process
• Penguin recovery process
• Mobile friendly update

Reports Analysis

• Google Analytics Reports
• Search Console Reports
• Website Position Analysis
• Website Monthly Reports
• Backlinks Reports
• Paid Tools for monitoring

Google Ads – Pay Per Click (PPC) Campaign

• Introduction to Paid Advertising
• Google Ads Account setup
• Interface Tour and Billing Settings
• Account Structure
• PPC Campaign Settings
• Ad Group setup
• Keyword Match Types
• Keyword Research Tools
• Ad Formats & Guidelines
• Ad Extensions
• Understanding Ad Auction
• What is Quality Score
• Factors to improve Quality Score
• Actual CPC Calculation
• Types of CPC’s
• Bidding strategies
• What is Conversion?
• Implementing conversion tracking
• Calculating ROI
• What is DSA ?
• Create a DSA Campaign?
• Segments and Filters
• Search Terms and Ad Auctions
• Customization Tools
• Generating Reports

Google Ads Express

• What is Ads Express (Smart Campaign)
• Benefits of Smart Campaign
• Creating Campaign for Local Results
• Bidding & Budgets Setup
• Ad Creation
• Reports

Display Advertising & Remarketing

Display Ads

• What is Display Advertising
• How Display Ads Works
• Creating a Display Campaign
• Bidding Strategies
• Targeting Option in Display Network
• Exclusion options
• Ad Formats and Sizes
• Conversion Tracking
• Display campaign reporting

Remarketing Campaign

• What is Remarketing?
• Benefits of Remarketing Strategy
• Types of Remarketing Audience
• Building Remarketing List
• Building Custom Audience List
• Creating Remarketing Campaign
• Remarketing Ads Design
• Dynamic Ads
• Remarketing Lists for Search Ads (RLSA)

Google Shopping Campaign

What is Shopping Campaign?

• Google Merchant Center account
• Creating Business Store
• Types of Product Feeds
• Product Feed Properties
• Dynamic Product Feeds
• Creating a Shopping Campaign
• Defining Product Groups
• Monitoring Campaign
• Reports of Shopping Campaign

Mobile Marketing Strategies

• State of Mobile Usage
• Benefits of Mobile Marketing
• Mobile Marketing Goals
• App Creation Strategy
• App Optimization Service (AOS)
• Universal App Campaign
• Call Only Campaign
• Conversion Tracking
• Reporting in Mobile Ads

YouTube Ads (Video Marketing)

• Importance of Video Marketing
• Types of YouTube Ads
• Location Targeting
• Bidding Strategies
• Automatic Targeting
• AdGroups Setup
• Targeting Options in Video Ads
• Types of Ad Formats
• Ads Cost Options
• Measuring the Results of Campaign
• Conversion Tracking

YouTube Advanced Features

• Google Account Access
• Access Levels
• My Client Centre (MCC)
• Google Ads Editor
• Export / Import Details
• Shared Library Features

Introduction to Bing Ads

• Introduction to Bing Ads
• Creating Bing Ads Account
• Bing Ads Campaign
• Exporting the Campaigns
• Generating Reports
• Bing Ads Certification

Introduction to SMM

• What is Social Media?
• Benefits of using SMM
• Social Media Statistics
• Goals of Social Media Marketing

Facebook Marketing

• Types of Facebook Account
• Personal Account Setup
• Facebook business page setup
• Types of Business pages
• Cover Photo/Video Design
• Page Settings & Options
• How to Increase Facebook Likes
• Facebook Content Strategy
• Types of Posts and Statistics
• Examples of Creative Posts
• Designing FB Posts
• User engagement metrics
• Facebook Insights
• Facebook Groups
• Facebook Apps

Facebook Advertising

• What is Facebook Ads
• Types of Objectives
• Popular Ads Campaigns
• Defining Target Audience
• Types of Targeting
• Bidding & Budget Settings
• Types of Ads
• Designing FB Ads
• Setup of Facebook Pixel
• Conversion Tracking Pixel
• Remarketing Strategy
• Reports & Analytics

Twitter Marketing

• What is Twitter?
• Benefits of Twitter
• How brands use Twitter
• Customizing the profile
• Profile Photo & Header Image
• Types of Tweets
• Content strategy for Twitter
• How to increase Followers
• Post your First Tweet
• Analysis of Big Brands
• What is HashTag?
• Hashtags and its uses
• How to use Trending #Tags
• Tools for Twitter marketing
• Twitter Analytics

Twitter Ads

• Setup Twitter Ads Account
• Types of Campaign
• Create your Campaign
• Followers Campaign
• Traffic & Conversion Campaign
• Targeting Options • Bidding & Budget
• Twitter Ad Format
• Image Ads • Video Ads
• Twitter Cards
• Conversion Tracking
• Measuring Results (KPI’s)
• Remarketing Strategy
• Targeting Remarketing Audience

YouTube Marketing (Video Marketing)

• What is Video Marketing
• Statistics of Video Marketing
• Creating Channel in YouTube
• Customizing the YouTube Channel
• Types of Video Formats
• Create video marketing strategy
• Upload the First Video
• Video Optimizing Tips
• Video Settings
• Cards, End Screens & Sub Titles
• How to use Playlists
• YouTube Creator Studio
• Features of Creator Studio
• YouTube Analytics
• Increasing Subscribers
• Understanding copyrights and spam

LinkedIn Marketing

• What is LinkedIn?
• Benefits of LinkedIn Network
• Create a LinkedIn profile
• Optimizing the profile
• Skills and Endorsements
• Creating new connections
• Posting content in profile
• LinkedIn Groups
• Finding Jobs on Linkedin
• Creating company page
• Customization of page
• Posting on LinkedIn Page

LinkedIn Ads

• Why LinkedIn Ads
• Types of Campaigns
• Creating a Campaign
• Bidding & Budget
• Target Audience Settings
• Types of Ads
• Leads Generation Campaign
• Conversion Tracking
• Creating a Remarketing Campaign
• LinkedIn Ad Reports

Instagram Marketing

• What is Instagram
• Instagram statistics
• How Brands use Instagram
• Creating Instagram Account
• Types of Instagram Accounts
• Linking Instagram with Facebook
• Tour of Instagram App
• What works in Instagram
• Types of Content (Posts & Stories)
• Post Designing Tools
• Stories & Highlights
• Importance of Hashtags
• How to use Hashtags
• Popular Tools for Instagram
• Engagement Metrics
• Instagram Analytics
• Instagram Ads
• Types of Campaign
• Creating your Campaign
• Measuring Results

Pinterest Marketing

• What is Pinterest?
• Pinterest Statistics
• How brands use Pinterest
• Creating a Pinterest Account
• Types of Accounts
• Customizing the Profile
• Pinterest Strategy
• Boards on Pinterest
• How to manage boards
• Pins and Links
• Generating Engagements
• How to use InfoGraphics
• Integrating Pinterest in Site
• Engagement Metrics for Pins
• Pinterest Analytics
• Advertising options on Pinterest

Quora Marketing

• What is Quora?
• Quora Statistics
• Benefits of Quora Marketing
• Top Quora Users & Brands

Quora Ads

• Creating Quora Ads Account
• Types of Campaigns
• Types of Audience Targeting
• Bidding & Budget Settings
• Types of Ad Formats

Email Marketing Strategies

• What is Email Marketing?
• Importance of Email Marketing
• Popular Email Marketing Software
• Email Marketing Goals
• Introduction to Mail Chimp
• MailChimp pricing structure
• Account setup and settings
• Email marketing strategy
• Creating a Subscriber List
• Integration of Forms in Site
• Import subscribers in list
• Types of Email marketing campaigns
• Email Marketing Campaign
• What is Newsletter
• Design a Newsletter
• Analysing Reports of Campaign

Online Reputation Management (ORM Strategies)

• What is ORM?
• Why we need ORM
• Examples of ORM
• How to respond to Negative Reviews
• How to handle Fake Reviews
• How to Manage Social Media ORM
• Popular networks for ORM
• Common ORM Issues
• How to handle the issues
• Action Plan for ORM Project
• Tools for ORM

Inbound Marketing Strategies

• What is Inbound Marketing?
• Why use inbound marketing
• Know your Target audience (Buyer Persona) Analysis
• Stages of Inbound Marketing
• Types of Content
• How to generate Ideas
• Content Marketing Strategy
• Lead Generation Technique
• Landing Page Designing
• How to Close Customer
• Customer Delight Stage
• HubSpot Certification

Google Analytics Reports

• Introduction to Analytics
• Implementing Analytics Code
• Setup of Conversion Tracking Code
• Types of Reports
• Audience Reports
• Acquisition Reports
• Behaviour Reports
• Conversions Reports
• Google Tag Manager

Introduction to GoogleAdsense

• What is Google AdSense
• How is Works?

Money Making with Affiliate Marketing

• What is Affiliate Marketing?
• How Affiliate marketing works
• Types of Affiliate Networks
• Top Affiliate Marketing networks

How to do Freelance Projects (Freelancing Concepts)

• What is Freelancing?
• How does freelancing works?
• Offline Freelancing Business
• Registering Company
• Initial Business Guidelines
• Documentation & Quotes
• How to manage clients
• Online Freelancing networks
• Create a Profile in Fiverr.com
• Optimizing your Profile
• Create your Gig
• Types of Gigs
• Optimizing the Gigs
• How to Price your Gigs
• How to bid on projects
• How to handle the clients
• Project management tools
• Asking for reviews from clients

10+ Course Certifications

• Google Ads Fundamentals
• Google Search Advanced
• Google Shopping Certification
• Google Display Certification
• Google Video Certification
• Google Analytics Certification
• Bing Ads Certification
• Facebook Blueprint Certification
• HubSpot Certification