Digital Marketing Training

Leverage the growing demand for Certified Digital Marketing professionals.
1274 ratings
4.5/5
Course Duration

60 Days

Training Options

Online

digital marketing course

Course Overview

Are you looking for in-depth Digital Marketing understanding with latest trends, technologies & strategies used by world renowned brands? Well, you are in the right place.

We offer the most comprehensive and practical oriented training for students, working professionals and entrepreneurs to understand the Art of Digital Marketing and apply these strategies in real-time.

We help you to be a Master of marketing in the digital age by learning or upskilling in the areas of SEO, SEM, SMM, Content & Advertising, Online Reputation Management, Email Marketing & Analytics taught by industry experts with outstanding knowledge.

Apply learnings from case studies and industry projects to create integrated Digital Marketing & Communication strategies with implementation.

5 Reasons to Join

Syllabus

Customized syllabus based on industry needs.

Real time

Real time industry experienced trainers.

Limited

Limited students per batch.

Resume

Resume building Interview preparation.

Placement

Dedicated placement support.

Training Options

Online Training

  • Live demonstration of of features and practicals.
  • Get LMS access of each online training session that you attend through GotoMeeting.
  • Gain guidance on certification.
  • Attend a Free Demo before signing up.

Introduction of Digital Marketing

  • What is marketing?
  • How do we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms
  • Traditional Vs. Digital Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends

Introduction to Website, Domain & WordPress

  • What is a Website?
  • What is a Domain Name?
  • Types of Domains
  • Domain name suggestions
  • Types of Websites
  • Popular CMS
  • What is WordPress
  • Benefits of using WordPress

Fundamentals of Search Engines

  • Fundamentals of SEO
  • How does the search engine work?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Major & Minor Algorithm Updates
  • Panda, Penguin, Rank Brain, Medic, BRET, and Core Update 2020
  • Recent Changes in Search Algorithms

Keyword Research & Competition Analysis

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis
  • Product/Services Categorization
  • Google Keyword Planner Tool
  • In-depth Analysis with Keyword Planner
  • Other Keyword Tools
  • Competition Analysis
  • Manual Competition Analysis
  • Paid Competition Analysis tools
  • Finalizing the Keywords List

Onpage Optimization

  • Introduction to On page
  • On page Analysis Methodology
  • Fundamental On-page Factors
  • Domain name in SEO
  • Importance of HTTPS
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Heading optimization
  • Internal Links
  • Image Optimization
  • Social Signals & Footer

Technical ON-PAGE SEO

  • Website Speed Optimization
  • Speed Analysis Tools
  • Sitemaps Generation
  • txt File
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets
  • New Updates in On page.

Google Search Console

  • What is Search Console
  • Features of Search Console
  • Site Verification Process
  • Location Targeting
  • Search Performance Tool
  • Link Analysis Tool
  • Manual Actions
  • Sitemaps Tool
  • Fetch as Google Tool
  • Crawl Errors Analysis
  • The Latest updates in Search Console

OFF-PAGE Optimization (Link Building)

  • Introduction to Off page (Link Building)
  • Link Building Guidelines
  • Types of Backlinks • Link Analysis Tools
  • Directory Submissions
  • Local Business Submission
  • Classified Posting
  • Q & A Backlinks
  • Blogging & Blog Comments
  • Guest Blogging
  • Press Release
  • Document Sharing
  • Other Advanced Strategies

Local SEO Strategies

  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Optimizing the GMB Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Google My Business Analytics

Recovery Process & Reporting

Algorithm Recovery Process

  • Types of Penalties
  • Manual Actions
  • Apply for Reconsideration
  • Algorithm Update Recovery Method
  • Compare the Before/After date
  • Panda recovery process
  • Penguin recovery process
  • Mobile friendly update

Reports Analysis

  • Google Analytics Reports
  • Search Console Reports
  • Website Position Analysis
  • Website Monthly Reports
  • Backlinks Reports
  • Paid Tools for monitoring

Google Ads – Pay Per Click (PPC) Campaign

  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  • Keyword Match Types
  • Keyword Research Tools
  • Ad Formats & Guidelines
  • Ad Extensions
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Actual CPC Calculation
  • Types of CPC’s
  • Bidding strategies
  • What is Conversion?
  • Implementing conversion tracking
  • Calculating ROI
  • What is DSA ?
  • Create a DSA Campaign?
  • Segments and Filters
  • Search Terms and Ad Auctions
  • Customization Tools
  • Generating Reports

Google Ads Express

  • What is Ads Express (Smart Campaign)
  • Benefits of Smart Campaign
  • Creating Campaign for Local Results
  • Bidding & Budgets Setup
  • Ad Creation
  • Reports

Display Advertising & Remarketing

Display Ads

  • What is Display Advertising
  • How Display Ads Works
  • Creating a Display Campaign
  • Bidding Strategies
  • Targeting Option in Display Network
  • Exclusion options
  • Ad Formats and Sizes
  • Conversion Tracking
  • Display campaign reporting

Remarketing Campaign

  • What is Remarketing?
  • Benefits of Remarketing Strategy
  • Types of Remarketing Audience
  • Building Remarketing List
  • Building Custom Audience List
  • Creating Remarketing Campaign
  • Remarketing Ads Design
  • Dynamic Ads
  • Remarketing Lists for Search Ads (RLSA)

Google Shopping Campaign

What is Shopping Campaign?

  • Google Merchant Center account
  • Creating Business Store
  • Types of Product Feeds
  • Product Feed Properties
  • Dynamic Product Feeds
  • Creating a Shopping Campaign
  • Defining Product Groups
  • Monitoring Campaign
  • Reports of Shopping Campaign

Mobile Marketing Strategies

  • State of Mobile Usage
  • Benefits of Mobile Marketing
  • Mobile Marketing Goals
  • App Creation Strategy
  • App Optimization Service (AOS)
  • Universal App Campaign
  • Call Only Campaign
  • Conversion Tracking
  • Reporting in Mobile Ads

YouTube Ads (Video Marketing)

  • Importance of Video Marketing
  • Types of YouTube Ads
  • Location Targeting
  • Bidding Strategies
  • Automatic Targeting
  • AdGroups Setup
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Ads Cost Options
  • Measuring the Results of Campaign
  • Conversion Tracking

YouTube Advanced Features

  • Google Account Access
  • Access Levels
  • My Client Centre (MCC)
  • Google Ads Editor
  • Export / Import Details
  • Shared Library Features

Introduction to Bing Ads

  • Introduction to Bing Ads
  • Creating Bing Ads Account
  • Bing Ads Campaign
  • Exporting the Campaigns
  • Generating Reports
  • Bing Ads Certification

Introduction to SMM

  • What is Social Media?
  • Benefits of using SMM
  • Social Media Statistics
  • Goals of Social Media Marketing

Facebook Marketing

  • Types of Facebook Account
  • Personal Account Setup
  • Facebook business page setup
  • Types of Business pages
  • Cover Photo/Video Design
  • Page Settings & Options
  • How to Increase Facebook Likes
  • Facebook Content Strategy
  • Types of Posts and Statistics
  • Examples of Creative Posts
  • Designing FB Posts
  • User engagement metrics
  • Facebook Insights
  • Facebook Groups
  • Facebook Apps

Facebook Advertising

  • What is Facebook Ads
  • Types of Objectives
  • Popular Ads Campaigns
  • Defining Target Audience
  • Types of Targeting
  • Bidding & Budget Settings
  • Types of Ads
  • Designing FB Ads
  • Setup of Facebook Pixel
  • Conversion Tracking Pixel
  • Remarketing Strategy
  • Reports & Analytics

Twitter Marketing

  • What is Twitter?
  • Benefits of Twitter
  • How brands use Twitter
  • Customizing the profile
  • Profile Photo & Header Image
  • Types of Tweets
  • Content strategy for Twitter
  • How to increase Followers
  • Post your First Tweet
  • Analysis of Big Brands
  • What is HashTag?
  • Hashtags and its uses
  • How to use Trending #Tags
  • Tools for Twitter marketing
  • Twitter Analytics

Twitter Ads

  • Setup Twitter Ads Account
  • Types of Campaign
  • Create your Campaign
  • Followers Campaign
  • Traffic & Conversion Campaign
  • Targeting Options • Bidding & Budget
  • Twitter Ad Format
  • Image Ads • Video Ads
  • Twitter Cards
  • Conversion Tracking
  • Measuring Results (KPI’s)
  • Remarketing Strategy
  • Targeting Remarketing Audience

YouTube Marketing (Video Marketing)

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating Channel in YouTube
  • Customizing the YouTube Channel
  • Types of Video Formats
  • Create video marketing strategy
  • Upload the First Video
  • Video Optimizing Tips
  • Video Settings
  • Cards, End Screens & Sub Titles
  • How to use Playlists
  • YouTube Creator Studio
  • Features of Creator Studio
  • YouTube Analytics
  • Increasing Subscribers
  • Understanding copyrights and spam

LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs on Linkedin
  • Creating company page
  • Customization of page
  • Posting on LinkedIn Page

LinkedIn Ads

  • Why LinkedIn Ads
  • Types of Campaigns
  • Creating a Campaign
  • Bidding & Budget
  • Target Audience Settings
  • Types of Ads
  • Leads Generation Campaign
  • Conversion Tracking
  • Creating a Remarketing Campaign
  • LinkedIn Ad Reports

Instagram Marketing

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Creating Instagram Account
  • Types of Instagram Accounts
  • Linking Instagram with Facebook
  • Tour of Instagram App
  • What works in Instagram
  • Types of Content (Posts & Stories)
  • Post Designing Tools
  • Stories & Highlights
  • Importance of Hashtags
  • How to use Hashtags
  • Popular Tools for Instagram
  • Engagement Metrics
  • Instagram Analytics
  • Instagram Ads
  • Types of Campaign
  • Creating your Campaign
  • Measuring Results

Pinterest Marketing

  • What is Pinterest?
  • Pinterest Statistics
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Types of Accounts
  • Customizing the Profile
  • Pinterest Strategy
  • Boards on Pinterest
  • How to manage boards
  • Pins and Links
  • Generating Engagements
  • How to use InfoGraphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Advertising options on Pinterest

Quora Marketing

  • What is Quora?
  • Quora Statistics
  • Benefits of Quora Marketing
  • Top Quora Users & Brands

Quora Ads

  • Creating Quora Ads Account
  • Types of Campaigns
  • Types of Audience Targeting
  • Bidding & Budget Settings
  • Types of Ad Formats

Email Marketing Strategies

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • MailChimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Email Marketing Campaign
  • What is Newsletter
  • Design a Newsletter
  • Analysing Reports of Campaign

Online Reputation Management (ORM Strategies)

  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • How to respond to Negative Reviews
  • How to handle Fake Reviews
  • How to Manage Social Media ORM
  • Popular networks for ORM
  • Common ORM Issues
  • How to handle the issues
  • Action Plan for ORM Project
  • Tools for ORM

Inbound Marketing Strategies

  • What is Inbound Marketing?
  • Why use inbound marketing
  • Know your Target audience (Buyer Persona) Analysis
  • Stages of Inbound Marketing
  • Types of Content
  • How to generate Ideas
  • Content Marketing Strategy
  • Lead Generation Technique
  • Landing Page Designing
  • How to Close Customer
  • Customer Delight Stage
  • HubSpot Certification

Google Analytics Reports

  • Introduction to Analytics
  • Implementing Analytics Code
  • Setup of Conversion Tracking Code
  • Types of Reports
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversions Reports
  • Google Tag Manager

Introduction to GoogleAdsense

  • What is Google AdSense
  • How is Works?

Money Making with Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate marketing works
  • Types of Affiliate Networks
  • Top Affiliate Marketing networks

How to do Freelance Projects (Freelancing Concepts)

  • What is Freelancing?
  • How does freelancing works?
  • Offline Freelancing Business
  • Registering Company
  • Initial Business Guidelines
  • Documentation & Quotes
  • How to manage clients
  • Online Freelancing networks
  • Create a Profile in Fiverr.com
  • Optimizing your Profile
  • Create your Gig
  • Types of Gigs
  • Optimizing the Gigs
  • How to Price your Gigs
  • How to bid on projects
  • How to handle the clients
  • Project management tools
  • Asking for reviews from clients

10+ Course Certifications

  • Google Ads Fundamentals
  • Google Search Advanced
  • Google Shopping Certification
  • Google Display Certification
  • Google Video Certification
  • Google Analytics Certification
  • Bing Ads Certification
  • Facebook Blueprint Certification
  • HubSpot Certification

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